🚚 Distribution Management

Distribution & Route Sales Management Software for Ghana

SellarPro gives distribution businesses in Ghana the tools to manage route sales, van inventory, retailer accounts, delivery tracking, and territory performance — all in real-time from headquarters. The complete distribution ERP for Ghana's FMCG, pharma, and consumer goods distributors.

150+

Distributors

10K+

Retailers Served

Real-Time

Van Tracking

24/7

Support

Powerful Distribution Management Features

From warehouse to retailer — manage your entire distribution operation

Business feature preview

Route & Territory Management

Organise your sales territory into routes and assign sales representatives to each. Plan daily call schedules based on retailer location, visit frequency, and order history. Track route adherence and call rates. Optimise routes to reduce fuel and time costs.

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Business feature preview

Van Sales & Mobile Inventory

Each sales van carries its own inventory allocation. Sales reps load van stock in the morning and sell directly to retailers during their route. At end of day, reconcile van stock against sales and returns. Management sees van inventory and sales in real-time.

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Business feature preview

Retailer Account Management

Manage every retailer as an individual account with price tiers, credit limits, and purchase history. Track outstanding balances, send statements, and manage credit collection. Identify consistently high-volume retailers for loyalty programmes and priority service.

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Business feature preview

Order Management & Fulfilment

Accept pre-orders from retailers via mobile app or phone, plan warehouse picking based on daily orders, load vans with correct stock, and track deliveries. Handle partial fulfillment, backorders, and substitutions professionally.

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Business feature preview

Credit & Collections Management

Set credit limits per retailer account. Track outstanding invoices and aging. Generate statements and send payment reminders via WhatsApp. Record payments by cash, mobile money, or bank transfer. View accounts receivable position in real-time.

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Business feature preview

Distribution Performance Analytics

Track secondary sales by SKU, route, territory, and sales rep. Measure numeric distribution (how many retailers stock your product) and weighted distribution (sales volume by retailer size). Identify distribution gaps and prioritise expansion.

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Built for All Types of Distribution Businesses

SellarPro handles distribution for diverse product categories

Business feature preview

FMCG Distributors

Beverages, food, personal care — high volume, fast turn

Business feature preview

Pharma Distributors

Drug distribution, cold chain, expiry tracking, returns

Business feature preview

Building Materials

Cement, tiles, hardware — bulk supply to retailers

Business feature preview

Electronics Distributors

Serial number tracking, warranty management, retail display support

Business feature preview

Cosmetics & Beauty

Salon and retail distribution, testers management

Business feature preview

Agricultural Products

Seasonal supply, grading, farmer-to-market distribution

Why Ghana's Distributors Choose SellarPro

📱

Mobile-First for Field Sales

Sales reps use the mobile app to take orders, record payments, and update customer accounts from anywhere on their route.

🌐

Works Without Internet

Salesreps continue working in remote areas without connectivity. Data syncs to HQ when they return to coverage.

💡

Real-Time HQ Visibility

Distribution managers see where every van is, what they've sold, and what's still outstanding — in real-time.

💳

Multi-Payment Support

Retailers pay by cash, mobile money, cheque, or bank transfer — all recorded and reconciled automatically.

🔗

Integrated with Wholesale

Distribution connects seamlessly with the warehouse and wholesale modules for end-to-end supply chain management.

🇬🇭

Built for Ghana's Roads

Designed for Ghana's distribution reality — mobile money primary, offline capability, and local team support.

The Complete Distribution ERP for Ghana's Distribution Businesses

Distribution in Ghana is complex. Diverse retail environments, unreliable road infrastructure, mobile money as the primary payment method, and strict principal requirements all demand a system built for local realities. SellarPro's distribution module is designed specifically for these conditions.

Route-to-Market Execution

Effective distribution depends on consistent execution at the retail level. SellarPro helps you achieve this:

Principal Management & KPIs

If you distribute on behalf of manufacturers or principals, SellarPro helps you meet their performance requirements:

Financial Management for Distributors

Distribution businesses run on thin margins. Cash flow management and credit control are critical. SellarPro's integrated accounting provides:

Dominate Your Distribution Territory

Join distribution businesses across Ghana using SellarPro to reach more retailers, collect faster, and grow market share.

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