SellarPro gives distribution businesses in Ghana the tools to manage route sales, van inventory, retailer accounts, delivery tracking, and territory performance — all in real-time from headquarters. The complete distribution ERP for Ghana's FMCG, pharma, and consumer goods distributors.
From warehouse to retailer — manage your entire distribution operation
Organise your sales territory into routes and assign sales representatives to each. Plan daily call schedules based on retailer location, visit frequency, and order history. Track route adherence and call rates. Optimise routes to reduce fuel and time costs.
Learn more →Each sales van carries its own inventory allocation. Sales reps load van stock in the morning and sell directly to retailers during their route. At end of day, reconcile van stock against sales and returns. Management sees van inventory and sales in real-time.
Learn more →Manage every retailer as an individual account with price tiers, credit limits, and purchase history. Track outstanding balances, send statements, and manage credit collection. Identify consistently high-volume retailers for loyalty programmes and priority service.
Learn more →Accept pre-orders from retailers via mobile app or phone, plan warehouse picking based on daily orders, load vans with correct stock, and track deliveries. Handle partial fulfillment, backorders, and substitutions professionally.
Learn more →Set credit limits per retailer account. Track outstanding invoices and aging. Generate statements and send payment reminders via WhatsApp. Record payments by cash, mobile money, or bank transfer. View accounts receivable position in real-time.
Learn more →Track secondary sales by SKU, route, territory, and sales rep. Measure numeric distribution (how many retailers stock your product) and weighted distribution (sales volume by retailer size). Identify distribution gaps and prioritise expansion.
Learn more →SellarPro handles distribution for diverse product categories
Beverages, food, personal care — high volume, fast turn
Drug distribution, cold chain, expiry tracking, returns
Cement, tiles, hardware — bulk supply to retailers
Serial number tracking, warranty management, retail display support
Salon and retail distribution, testers management
Seasonal supply, grading, farmer-to-market distribution
Sales reps use the mobile app to take orders, record payments, and update customer accounts from anywhere on their route.
Salesreps continue working in remote areas without connectivity. Data syncs to HQ when they return to coverage.
Distribution managers see where every van is, what they've sold, and what's still outstanding — in real-time.
Retailers pay by cash, mobile money, cheque, or bank transfer — all recorded and reconciled automatically.
Distribution connects seamlessly with the warehouse and wholesale modules for end-to-end supply chain management.
Designed for Ghana's distribution reality — mobile money primary, offline capability, and local team support.
Distribution in Ghana is complex. Diverse retail environments, unreliable road infrastructure, mobile money as the primary payment method, and strict principal requirements all demand a system built for local realities. SellarPro's distribution module is designed specifically for these conditions.
Effective distribution depends on consistent execution at the retail level. SellarPro helps you achieve this:
If you distribute on behalf of manufacturers or principals, SellarPro helps you meet their performance requirements:
Distribution businesses run on thin margins. Cash flow management and credit control are critical. SellarPro's integrated accounting provides:
Join distribution businesses across Ghana using SellarPro to reach more retailers, collect faster, and grow market share.
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